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Bayer wanted to track the potential attitude shift of 800 external buyers during their event.
The capability to engage the delegates before the event and interact with them throughout to measure the effectiveness of their product messaging.
By using Duuzra’s interactive features before, during and after the event, Bayer were able to pressure test the impact of the content presented.
They were also able to use the data to drive product development and measure the return of investment of the event itself.
The utilization of the Duuzra platform facilitated increased engagement not only during the event but also pre and post event. This provided a good tangible amount of data from both a prospecting and retention capacity for the organization.
The data provided also allowed for researchers and BDM's within the organization to help drive product development further.