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Cogzinant's annual conference was the desired location for the company to hold mass employee feedback for their strategy for the 2014 global analysis an also their strategy going forward for 2015.
A key remit of the event was for the company to get feedback on the previous years activities and opening up of new sales channels and to also look to learn how efficient they were with respect to going forward into new channels while consolidating the work of the year to this point.
The main issues was to create a wealth of data for the client so that they could transparently measure all the strengths and weakness of their current campaigns to make savings from up coming launches into new markets.
Duuzra looked to make the whole process simple by creating as much data gather via live Q & A's, polling, and dynamic data forms.
This approach was aimed at ensuring as much data as possible for Cogzinant to have at their disposal to ensure that genuine actionable insight was attained.
Over 98% of the audience participation ensured that the company received their highest ever feedback results and what was more beneficial to the event was the amount of ideas and brainstorming that was able to come from the event.
With the aid of a Duuzra business analyst Cogzinant were able to produce a clear strategy for the first and second quarter of 2015 which they believed would be able to ensure 11% and 19% savings respectively. Based on the altered approach with which they would be one be looking to consolidate existing markets and two how they would be entering new sectors.