Covid had prevented this client from holding an in-person speaker training in many years.
The key brief, therefore, was to have a centralised app whereby delegates could easily find the information they needed, engage with one another and track key audience insights.
The app had to be accessible pre, during and post event.
Brand customisation was important.
Client wanted a reduction in print costs.
By making the platform accessible pre and post event, delegates were able to access important pre-event info such as venue details or revisit important documents after the event had finished.
Those unable to attend received automated invites to access materials on the post-event platform.
From a 65 person meeting, the client generated 1093 Active Data and 14,331 passive data points.
100% of the audience logged in and engaged with the platform.
90% of attendees said they would work with the client following the webinar.
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