Case study - In-Person Symposia

Get ahead with more data from a Symposia presentation

During a 2-hour session at a busy symposium, the brief was to capture data from a large audience

Client had previously used paper to capture audience data but had poor results and high print costs.

It was important that speakers could engage directly with their audience and measure audience understanding during the presentation itself

iPads were distributed to delegates upon entry into the presentation room to ensure engagement levels
To manage the uncertainty of attendee identities at the event, we implemented a data capture form on the login page.
Ask a question encouraged audience questions throughout
Polling was used to capture audience demographic information as well as insights into clinical practice and product understanding
Document download allowed delegates to email further information to themselves

To give complete event oversight over the 9-days, Duuzra provided smaller, interim reports daily as well as a full, detailed report post event.