Case study - Virtual Continual Medical Education Event

Unprecedented data at this Virtual CME Symposium

During Covid, this client needed a solution for their multi-day continuing medical education programme.

Target audience were an active group who expected high levels of engagement and lots of activities.

It was important to make the webinar feel like a live event.

Fun was a key factor while creating an environment to promote learning.

On brand platform designed to replicate the culture from previous live events
We implemented per session attendance tracking to ensure individuals had stayed for the duration
Use of “just for fun” chatrooms which encouraged networking on a personal level, a virtual dance party and improv comedy show
Engagement based leaderboard encouraged participation
Sponsor booths with meeting rooms
Documents available to support further reading

To give complete event oversight over the 9-days, Duuzra provided smaller, interim reports daily as well as a full, detailed report post event.