“That’s one small step for man, one giant leap for mankind.” This familiar quote from Neil Armstrong articulates the importance of landing on the moon for the first time. The quote can be applied to an array of ideas such as the advancements in technology that are being revolutionized in this day and age. These technological capabilities affect how events are managed because every good event planner needs to be one step ahead of the game in order to be successful in the industry.
In a recent article by PCMA Convene, Dan Goods, the visual strategist for NASA’s Jet Propulsion Laboratory looks into the best ways to enliven an event experience. Goods is an expert in his prospective field and provides invaluable insight into the minds of attendees with regards to what they’re looking for in an event and how they should be understood and valued. Here are his five tips:
Create a visual experience to help people truly grasp your message.
It’s easier said than done to create a visual experience for your attendees. But, why is the visual experience so important? It’s vital because the kinesthetic (learning through physical interactions) and visual learners have the most to gain from using the technology. At Duuzra, our technology is at the attendees’ fingertips through a computer, tablet or smartphone. It catches the eye and attention throughout the course of an event by acting as a visual aid for presentations, speaker biographies, agenda descriptions and more.
Recognize that some of your ideas may be hard for other people to understand.
The best ideas are often the hardest to understand. If one of your coworkers is having a hard time understanding your ideas, explain it from a different angle in layman’s terms or brainstorm fresh ideas with the rest of your coworkers. This tip is the most important one because working with others and listening is vital in the work world to putting on a successful event.
Give people permission to “be crazy” as you explore new concepts.
People should be free to express themselves in a comfortable environment without the fear of being judged by others. An example would be at an advisory board meeting where everyone is surrounded by their fellow colleagues and discussions occur that might be out of the norm. The key is to embrace talks like this in order to expand the conversation and bring about new ways of thinking in order to improve the current processes set in place. Even after the event has concluded it’s important to continue the conversation post-event through a chat room with fellow delegates or through an online Q&A session on Reddit AMA or some other website.
Inspiration can come from many unexpected places; be open to hearing from everyone.
There are many different styles of leadership and management. A leadership style that involves everyone in the company and takes the time to hear different opinions no matter the level of authority can help make coworkers feel important and included. Through experience, there have been times when an executive assistant or marketing coordinator comes up with a brilliant idea that can be harnessed for the good of the company. This tip coincides with the second tip which recognizes the importance of listening in order to put on a successful event.
Surround yourself with people who will help you succeed.
Anytime there’s a set time to network at an event, it’s your time to be extroverted and put yourself out there to make valuable connections for the future.
At Duuzra, we come across potential clientele when we are on-site at events. They approach us directly based on their interest in the software and services we are showcasing for the current client. If you are interested in utilizing our event tech, contact us today for a free demo!
“That’s one small step for man, one giant leap for mankind.”Neil Armstrong