Case study - Virtual Sales Campaign

A sales enablement tool, that generates worthwhile leads

A brief to enhance sales outreach and generate more business through a combination of messaging campaigns anchored by two live webinars

This client was experiencing sales fatigue and found their email strategy was not returning leads they aimed for

The goal was to learn more about their client’s needs so that they could streamline marketing messaging

Needed to easily share information like presentations and whitepapers.

Delegates were invited to join one of two webinars hosted by the client
An ‘on-demand’ post event site was also sent to prospective clients to encourage users to watch recording and access content
Insights were obtained from delegates during the registration process and drove discussion during the webinars
A mixture of polling was used to better understand audience challenges. The information shared was then used in targeted sales followups to individual attendees.

Following this virtual event and online content sharing platform, this client noticed an increase in product interest and booked consultations