Once you have an audience, make sure you learn as much about them as possible.
If something is going to be truly useful, it must be easy to use (like a good tin opener). This is the approach we have taken with the Duuzra CMS. Drag and drop the features you need, preview on any device and publish to all or selected users.
By combining detailed browsing analytics with data from interactive features, our clients are gaining a deep understanding of their audiences.
Simple data visualisations can be created in real-time showing how content is being used. This business intelligence helps to:
We don’t just provide another piece of software, we partner with our clients to deliver whatever level of service they require.
For the past 3 years an International Asset Management Company have chosen Duuzra to deliver content, manage agendas, engage the audience and gather valuable data during a series of investor conferences. Sponsored internally by Sales and Marketing, these thought leadership events are designed to facilitate client acquisition and retention.
Insight gained from browsing behaviour, audience questions, form and poll response data, flows back into the business by way of targeted, individual delegate reports. This information is used to help the Sales team communicate more effectively with their clients, generate targeted marketing material and shape future events.
A company really getting to know their audience.