Once you have an audience, make sure you learn as much about them as possible.
For the past 3 years an International Asset Management Company have chosen Duuzra to deliver content, manage agendas, engage the audience and gather valuable data during a series of investor conferences. Sponsored internally by Sales and Marketing, these thought leadership events are designed to facilitate client acquisition and retention.
Insight gained from browsing behaviour, audience questions, form and poll response data, flows back into the business by way of targeted, individual delegate reports. This information is used to help the Sales team communicate more effectively with their clients, generate targeted marketing material and shape future events.
A company really getting to know their audience.